Potter video studio shoot

Video Production

From Script to Screen

While the mediums we use to watch video have dramatically expanded in recent years, what makes a video most impactful has not changed. Think about it. Whether it’s a cable news story, a YouTube video, a television commercial or a training video module, the creativity and how well the pictures tell the story are what makes it memorable.

REEL IMPACT award-winning videos have been effectively telling our customers’ stories for years. Our creative teams include writers, producers, art directors, videographers, graphic designers and editors with an average of 20 years in the business of video storytelling.

We’ll work with you to thoroughly understand your message and identify appropriate creative approaches for producing your video.


This planning phase is where we do all of our homework to ensure that your video delivers the impact you expect. Services include:

  • Research
  • Creative brainstorming
  • Treatment development
  • Script writing
  • Storyboarding
  • Crew selection
  • Casting
  • Location scouting
  • Set design
  • Lighting design
  • Sound design


This is the phase where we capture your content. Production involves the services of a crew which include:

  • Set construction
  • Studio or location set-up
  • Recording equipment
  • Rehearsals — technical and actor
  • Staging
  • Lighting
  • Costuming
  • Make-up
  • Special effects rigging
  • Directing
  • Teleprompter operation
  • Video and audio recording
  • Copyright clearance


In this phase, we assemble your story from beginning to end using digital video and audio. Post production services include:

  • Logging and transcription
  • Translations
  • Rough cut editing
  • Music selection
  • Graphic design – 2D and 3D
  • Final editing
  • Closed captioning
  • Audio sweetening
  • Video encoding